If you’re new to any of these social networks for Internet Marketing, you have to realize that it takes the right timing and frequency to be successful. Yes, scheduling is part of Social Media Best Practices. As you start to build your social media presence, you can tweak your strategy and find a balance of content and frequency that’s right for your business.
One of the things I hear most often is “What should I post on social media and when should I post it?” Social Media is a very flexible and fluid part of a business marketing strategy. It’s difficult to draw a line between how much you COULD be posting as to how much you SHOULD be posting.
This blog post is one that speaks volumes about my business. I know that as an entrepreneur learning Social Media Marketing, I have faced the dilemma of what is the perfect balance of sharing and listening. I was happy to find some research on the ideal amount to post each day.
Tweet 3 times a day
You may think that the more you tweet about your product or service each day, the more you’ll be successful in your marketing efforts. WRONG. You may not know it, but you are only wasting your time. According to the report of Social Bakers, in their analysis of the random sample of more than 11,000 tweets from global brands, “average engagement rate had a tendency to decline after the third tweet.”
Post on Facebook 5 to 10 times each week
Social Bakers made another report on “How often should you post on your Facebook pages?” and it stated that “there is no exact ideal number, but there is a range”. Posting twice a week will mean that you are not attracting your target market (niche) enough for them to stay connected with you. On the other hand, if you post on your Facebook page more than twice a day, it is likely that you will also lose engagement with your audience. The same report then suggested that the ideal number will be between 5 to 10 posts every week as a BRAND.
Publish content on LinkedIn 20 times monthly
LinkedIn wrote in its small business guide that companies reach about 60 percent of their market whenever they post an average of 20 times each month. It also advised them to follow regular posting timetable so the audience will think that they can be relied on when it comes to keeping them updated with information. It also urged businesses to make sure that the content is compelling (Valuable) enough to capture their attention.
Update Google+ 3 to 4 times a day
Daniel Sharkov of Socialmouths suggested that you update your Google+ page at least three to four times a day. For Mark Traphagen of Stone Temple Consulting, per his experience, “the more you post the more engagement you’ll get.” These only show that there’s no exact answer as to how often should you post on Google+. As Sharkov said, it is now dependent on your niche, as well as what you share. So try to vary your posts: tips, quotes, and others.
Post on Pinterest a few times a week or 3 to 10 pins each day
Piqora, a visual marketing service, talked with big-time brands in 2013 and they discovered the connection between traffic growth and frequency of pinning. They shared that they experienced significant growth whenever they make “a few Pins a week” and “3 to 10 Pins a day”.
Share pictures on Instagram 1 to 2 times a day
Union Metrics learned that the most popular brands that are active in Instagram share images only once or twice a day. However, you can also post as often as you want to be provided that the post is of high quality and interesting.
Write and Publish A Blog
Hubspot’s Marketing Benchmarks from 7,000 Businesses reported that firms that post blogs 15 or more times each month receive 5 times more traffic than others that do not use a blog for their business. It also said that small businesses generate higher traffic when they post more.
After my research, I decided to create this Infographic of Social Media Best Practices. I am a visual learner and I need this daily as a constant reminder.
Social Media Best Practices – An infographic by Elvia Bravo
Periscope: Elvia Bravo@elvia___bravo
P.S. How frequently does one post to social media? Have you found that there’s a point of diminishing returns? I’d love to hear what you think if you don’t mind giving away some secrets. If you know of someone who will benefit from Social Media Best Practices I invite you to SHARE or COMMENT below.