There’s nothing wrong with spending money on paid search, but you must not ignore search traffic. It is the factor you need in order to succeed in your Google, Yahoo, and Bing ad placements.
Search traffic is when people make inquiries about their concerns or products and services using Google, Yahoo, and Bing; then ads begin to appear on the screen. These sites allow entrepreneurs to place their ads basing on what users search for. They are given the opportunity to bid on keywords being typed by potential customers on the search browser to help them build their list effectively and eventually sell their products or services. More importantly, they are given the chance to be visible to their prospect buyers.
Search traffic offers immediate outcome – but the process to successfully make use of it is not that easy. You will need to make yourself as an expert. Below are some search traffic secrets so your ads on Google, Yahoo, and Bing will bring in positive results:
Secret #1: Anticipate the results.
When you set up your ad, ask yourself this question: “What action should I expect from people when they click on my ad?” Consider also knowing what they should feel, think, and realize when they get to see your campaign and your website, and what will make them decide on taking specific action. Keep in mind that every person that gets to your website has a problem and you should be able to give each one a solution.
Secret #2: Focus on your buyers.
Identify your buyers and know what will make them buy or hire your service. Understand their needs. Do not make your website an online brochure. Do not present your products and services alone; you have to educate or give them the information that they may be looking for. Remember that most users or buyers are not looking for a specific product or service. They are actually searching for an ANSWER to their concern. Give them just that.
Secret #3: Establish credibility.
People deal only with sellers that they can be trusted. What you do is to let them recognize that you are well-equipped with knowledge, skills, and experience related to your business. When shoppers are sure that you are in authority, they will make a purchase. Another way to make your product or service credible is to include expert reviews. You may also publish customer feedbacks but to build integrity, include one or two of their contact details.
Secret #4: Follow up.
When potential customers opt-in, you should be able to continuously give them the information they need. Send them announcements of your promos. Make sure to follow up so they can eventually become buyers. Do the same to those people who sign up or register on your website.
For your shoppers, send a thank-you email or new offerings. This way, they will feel important. Recognize customer satisfaction by asking them to send you a testimonial of their buying experience and offer them an additional gift.
Did you get value from this post? Did you learn something new from Search Traffic Secrets Revealed? I invite you to SHARE or COMMENT to your choice of social media platform.
Periscope: Elvia Bravo@elvia___bravo
Do you have any questions let’s connect on Facebook? Click here to chat with me.