The term “Lead Magnet” is used in Internet Marketing. Literally speaking, it is an offer that aims to magnet (or attract) leads. In the industry, it means a piece of information in the form of eBook, a PDF report or any reading or video material given for FREE in exchange of names and email addresses. Lead Magnets can also be giveaways, such as free consultation, free demo, free shipping, and others.
If you are new to digital marketing, you may want to create your own Lead Magnet…but wonder how?
First and foremost, you have to ask yourself this: What service or product do I want to promote? Check your business and decide on this. If you have various products or services, you can focus on one first. Then ask yourself again: What do I want to offer? An eBook as a helpful guide can be ideal.
What you do is create your own. Watch videos, read articles and possibly, research papers online. Get a pen and a paper and jot down all the information that you believe will help you compose your first lead magnet. Do not forget about citing sources, if necessary.
As you watch and read, you will realize that some ideas coincide with yours. Write them down as well. Just remember that when you create your own lead magnet, use your own words and develop your own ideas.
Write in plain words and in a conversational manner. Keep this in mind when writing your content: make it useful, engaging, and relevant. Be brief. People today are not fond of reading long materials. Avoid being technical, as much as possible so everyone can understand what you are trying to say.
Take into account that you need to focus on one topic. In case you want certain information, but it is about another topic, you can just use it on your second lead magnet to avoid confusion.
Now, where do you put your Lead Magnet?
In your blog, of course. Create content about a specific topic, ranging from 300 to 500 words. Upgrade this blog post with a Lead Magnet at the end. Upgrading content means expanding your discussion of the topic (but not too long) by providing another set of helpful tips and allowing blog guests to download it for their reference, again, in exchange of their names and email address.
Be careful about the data that you will give out for free. You should not use someone else’s work to avoid plagiarism. Likewise, using other people’s effort will not help you BRAND yourself. Why? You are not the one that’s making a discussion in the lead magnet. More important, what is written is not what is on your thought. You will not be able to position yourself as an “expert” in your niche as well. Simply put, it is not YOU. This statement does not apply if you choose the route of Affiliate Marketing and the lead magnets within. I personally have chosen both.
Benefits of Using Lead Magnets
Primarily, a lead magnet helps you capture leads. These are site visitors who downloaded the PDF file or wanted to get your freebies and then provided you with their names and email addresses. In the process, you are given consent to market to them directly. In this post, I share 4 Common Mistakes For Electronic Mail Marketers that is relevant.
I hope today’s post a Lead Magnet: Why Do You Need It was helpful for you. If so, I greatly appreciate a COMMENT or SHARE below to your choice of social media platform.
Periscope: Elvia Bravo@elvia___bravo