Defining your target audience is like taking a group of people out of the whole population so you can focus your marketing efforts on them. There’s no way that you can start doing business without knowing who your targets are.
How well do you understand your target market? Do you know what they know about YOU and what they are looking for online? For instance, if you are currently promoting your business online using various platforms and social media marketing campaigns, you’ve most likely answered the questions as YES, but let me ask a different question.
Let me turn the table around. Does your target audience know where to find YOU online? Do they engage with YOU via social media and or your blog? Are YOU the topic of conversations online and are they following YOU?
Everything online revolves around content. Everyone interacts and consumes content every second of the day. The internet has given you the ability to showcase your content directly to a target audience, but this doesn’t mean they will read and share it with their own social circles. Have you written a delicious (my favorite word) piece of content and then nobody reads, comments, clicks or shares?
That being said, it’s a crucial time to start creating only valuable content and not just content that is blurring your business and adding noise. People want to do business and engage with real people online, not just with your robot voice. Content that is valuable can pull them in and have the ability to be shared. Don’t be confused with this as a form of push marketing. If you are the owner of your business, it’s time to start getting your target audience to value YOUR voice online. Your audience should know who you are, your values, what you do and your credibility in your community. This can be possible by making it your priority to deliver valuable (solving a need) content.
But how can you identify your target market successfully? Let me help answer this question with four more questions:
Who is an ideal customer for you?
Ask yourself these questions: Who are the people you can consider ideal markets? Are they men or women – or boys and girls? What are the age brackets? What are their interests? Do they need to be college graduates or not? What are their common concerns each day?
As you answer all these and other similar queries, you will realize that you have successfully narrowed down your search for your target audience. However, things do not end here. Continue with the second question.
Where do they typically ‘hangout’ each day?
This one is a true challenge because it is not easy to distinguish your audience’s usual ‘location’. Most people are connected to the online world and social media this has become the effective venue for Internet Marketing, it is important to know where your market ‘hangout’ most of the time. Are they always on Facebook or Twitter? What about Instagram and LinkedIn? What Facebook pages do they usually visit? What blogs do they read?
For example, you are in network marketing and your prospects are stay-at-home mamás who want to start earning an income from home. These mamás are making inquiries about MLM businesses. Find out the platform that they commonly use. You discover that they log into their Facebook accounts for an average of two hours during weekdays, at a time when the children are in school. Then place an ad in Facebook for two to three consecutive days, starting from Monday to Wednesday or Tuesday to Thursday. Soon as you know where they are ‘situated,’ you can easily make an offer.
How will you attract them effectively?
Know what they want and give it to them. Most people are reluctant to join a networking marketing company because they do not know how to start or they already think that it is difficult to find leads. Teach them how to generate leads in the most effective way possible.
What benefits will the products give to your target customers?
Positioning your products is more important than pricing. Once people realize that they need them, they will focus more on the benefits than how much money $$ they have to spend. On the other hand, on your prospect network marketers’ point of view, they will have the courage to sell products because of the benefits that directly respond to the needs and desires of the target audience.
Periscope: Elvia Bravo@elvia___bravo
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P.S.S. Success starts not by creating your products but by identifying your target market effectively. Please COMMENT and SHARE below if you feel the same about the importance of Defining Your Target Audience.