In today’s day and age, there are a lot of ways to get people to your website fast. Internet marketers buy from traffic stores such as Facebook and Twitter. You can also rely on search traffic websites like YouTube and Yahoo/Bing. You can list down the names of people you know and present your website as well as products and services to them. But experts in Internet marketing are certain that as you work hard to improve your site traffic, you also have to focus on the steps that you should take to convert traffic into sales effectively.
When starting a business it’s like having an empty stadium. There is an unlimited, opportunity to pack the stadium. Each and every single individual that fills that stadium is potential income, growth and you hold the ability to influence and help change their lives.
This is a packed stadium, this image reflects the efforts of a business owner who has mastered Internet Marketing. The goal as a business owner is to present your products or services in front of many.
Is The Game Over After Lead Generation?
The answer is a big NO. Soon as you get the leads, you must be able to convert them into buyers and attract them to visit your site again and again. Most entrepreneurs struggle with this.
It’s not enough that you were able to direct people to your website. You will not make money in this aspect alone. Your income will come when you have successfully converted traffic into sales…and how?
Convert Website Traffic Into Sales
Here are 6 effective ways to turn your leads into customers:
Post quality content – People are tired of reading the same marketing pitches online. Make yours unique. Sell but more important, educate. Give them what they need; solve their problems like giving them the reason to want to purchase your products and services. Create content in different forms: infographics, videos, blogs, press releases, meme, and even case study so as not to bore them.
Use Call to Actions – Call to actions is your way of instructing your audience to do something, such as buying your products and services, watching the video, and subscribing to your email list. Guide them into clicking the link.
Check what your competitors are doing – You have to know how your competitions act, particularly if they are doing better than you. Read their content, know how they interact with visitors and discover what they offer to attract site visitors.
Offer discounts – Site guests are attracted to discounts if they find it valuable, they will buy. Deliver above and beyond!
Provide excellent support – You should be available to answer all inquiries exceptionally. Potential clients will find your business credible by just hearing sufficient information. Publish contact information: name of the contact person (if possible), phone number, toll-free number and address. TIP: If you have business hours post them on your site or social media.
Make your site load faster – You will definitely lose your leads if your site takes a lifetime to load. Visitors will not waste their precious time waiting for the page to appear. Talk with your web developer and make the necessary steps to speed up your site’s load time.
Leads check on your products and services but remember that this does not mean they are going to buy. So the burden here lies on how you will make them purchase and more important, come back again and possibly, make referrals. The steps above are enough to help you start with knowing how to convert traffic into sales and how to retain them.
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Periscope: Elvia Bravo@elvia___bravo