This one’s for you, fellow bloggers. I’m no “expert,” but these are some mistakes I’ve noticed in my own blogging that I’m sure you can learn from.
Writing comprehensive blog posts, optimizing for popular keywords, and promoting your blog on social media is hard work. Experts in the industry advice, keeping your posts to the recommended length, posting at the optimum frequency, and repeating the mantra that valuable content is a must.
So why aren’t you getting more comments, shares, likes, and traffic? Why does everyone else make it seem so easy to make a living blogging? Along with the explosion in the popularity of blogging, there’s also been a huge uprise in self-proclaimed bloggers. In today’s post, I write about Common Mistakes to Avoid When Blogging but remember, every blog is different and the demographics are diverse in the industry.
Here are Common Mistakes to Avoid When Blogging
IGNORING SOCIAL MEDIA
Social media is the single biggest avenue of traffic for my blog, Facebook especially. I’ll admit, it’s a challenge for me to get into using social media for my blog. The thought of creating more social media accounts and opening my once “personal” social media to my blog readers scared me. Yes, it is a commitment, but it’s one worth making.
It’s simply so foolish for bloggers to throw away completely free advertising for their work. Do you want people to find your blog, read your posts, and connect with you? Then you have to put it out there – and social media is the best way to do it. Social media engages you as a blogger with other people who want to read your content. So why not put it out there for them to see?!
It was hard for me to wrap my brain around this at first because it’s definitely not an overnight process. Once I started making meaningful connections with other bloggers and followers over social media, a following for my blog started. People started re-tweeting me and sharing links. It really does work to get your blog known, read, and get your Brand out there.
Simply put, just get social!
I wrote a relevant article yesterday SOCIAL MEDIA BEST PRACTICES [INFOGRAPHIC].
NOT COMMENTING ON EVERY BLOG YOU VISIT
As a blogger, you should be reading other blogs and seeking to interact with bloggers in your niche. I come across blogs through my own reader and new blogs all the time. And you know what? I comment on every blog I visit.
Why? Because it’s a free connection that could lead elsewhere. And it’s a free link back to your own blog. Who doesn’t want that? Right?
Not commenting on every blog you visit is like throwing away an OPPORTUNITY. Obviously, comments that have no meaning or reason are worthless, so make sure you have something worth commenting about. But other than that – give the comment LOVE! That’s what you as a blogger want most – people engaging with your content – so give it to others as well. GIVE BACK!
PUBLISHING AT THE SAME TIME EVERY TIME
I used to believe that posting as early in the morning (before 8:00 am PST) as possible was the perfect time to publish something. Generally, most the blogs I read are posted in the morning, so I just followed this trend. One day, I didn’t get a post out until the late afternoon because my daughter Penélope had a restless night. Can anyone relate ‘teething’?
Guess what happened?
It was my most viewed, commented post, eve!. And it was about Social Media Tips– nothing “special” or different from other related posts.
Varying the time you publish posts on the blog and on social media can be the difference of a few visitors to an overwhelming amount. Test it! Try to switch up the times you publish and see if a certain time drives more traffic.
NOT ASKING FOR A RESPONSE
Blog readers will not take action unless you ASK. It’s a fact that many will not take action even when you do ask. Calls To Action (CTA) are words that specifically instruct your blog’s visitors to make an immediate response. Examples of these are “COMMENT” and “SHARE.” but you can also provide other calls to action. One as such asking people to visit your Facebook Page, “Click Here” to read another post, and so on. You’ve probably heard it said that if you don’t ask, you won’t receive, and that is very true on blogs.
NOT BEING CONSISTENT
After blogging for a month, you notice that there has not been a significant change in your traffic. Should you stop blogging now? The answer is NO! Try to understand the reason behind it. Ask yourself these questions. Are you updating your blog at least every week? Are you giving your audience the kind of content they want to read? If you do not follow a regular schedule in publishing content, then this is one cause. If you write valuable content today and post a mediocre article the next week, this can also be another reason. Remember, being consistent is essential. I write about this topic in depth THE POWER OF CONSISTENCY – 5 RULES FOR HOME BUSINESSES.
Periscope: Elvia Bravo@elvia___bravo
P.S. Publish engaging articles every week and you will harvest the fruits of your hard work. Same with your calls to action; see to it that these are captivating enough to let site visitors click the link. COMMENT or SHARE with anyone who needs to know the Common Mistakes to Avoid When Blogging.